As the World Cup comes to a close, it’s interesting to look back at some of the biggest trends in media and technology that have emerged over the past month. From players using social media to engage with fans, to FIFA’s impressive digital presence, this year’s World Cup has been a showcase for the best of digital innovation. In this article, we’ll take a closer look at some of the most notable trends in digital media and technology from this year’s World Cup. Whether you’re a sports lover or not, there are plenty of insights here that can teach us about the future of digital marketing.Going viral
Social media has always been a powerful tool for brands to reach their target audiences. But in recent years, it has become an increasingly important medium for marketers to use to engage with fans and consumers. In the run-up to this year’s World Cup, we saw a number of brands using social media to engage with fans. Here are a few of the most interesting campaigns:
Turkey’s giant Yildiz Kuduğu (Genuine World Cup)
Turkey’s Turkish Airlines was one of the first groups to really show off its World Cup spirit. The airline, which is owned by Turkish Airlines Holding, spent several weeks before the tournament engaging with fans in a series of videos titled “Genuine World Cup.” In the videos, Turkish Airlines CEO Bilal Eksi discusses the airline’s plans for the tournament and highlights several of the airline’s benefits to fans, including free lounge access and an exclusive pre-sale offer for group tickets. This campaign was brilliantly designed to connect with both the airline’s fans and the Turkish public.
Jordan’s ‘Jordanian World Cup’
Several Jordanian brands were also quick to capitalise on the World Cup’s presence in the country. With most of the matches being played in Jordan, Jordanian brands quickly jumped on the bandwagon to create a unique experience for fans. This campaign by Al Rayan, a well-known Jordanian brand, offered a unique experience for Jordan fans by allowing them to create a video of themselves painting the country’s flag. The videos were then added to the official World Cup video, which was uploaded to YouTube and featured on the World Cup website. The campaign was a great example of how brands can engage with fans in a unique way.